To promote a new reality TV show on USA Network, we recreated a summer camp set in the Today Show plaza at Rockefeller Center and staged an obstacle course challenge between contestants from the show and the Today anchors.
Campari, maker of one of the most delicious liquids on Earth, has historically been the life of the party at the annual Manhattan Cocktail Classic, with cool custom bars at the Gala, held in the New York Public Library, and their private Bartenders’ Bash party. MKG and I made this year one of the best yet, holding a reception for Davide Campari’s marriage to Lena Cavalieri at the awesome Gallow Green, on the rooftop of the McKittrick Hotel, as well as making a handsome custom bar for the Gala.
When I was an industrial design student at RIT, we never had a Senior Show or a capstone project, so I got a bunch of other students on board to make our own. And it was really great.
I also directed photos for the exhibition catalog.
Some looks behind the scenes of the Industrial Design Senior Show that I put on with Brian, including space planning, promoting, and looking at spaces.
When I was an industrial design student at RIT, we never got invited to be in the art department’s gallery shows. So I raised money to rent a loft, launched a low-budget social media campaign, hung some lights, made my own show, and it was really great.
I served as an art director on this one-night event promoting NBCUniversal’s digital properties, creating a series of small exhibits showcasing various social and content delivery technologies.
While opening a brand-new terminal at JFK, Delta Air Lines closed its horrible old terminal. I helped their experiential agency of record, MKG, throw a party for Delta’s NY area airport employees in the old terminal and brought some fun into one of the world’s most depressing transit hubs.
I looked at some loft spaces a while ago even though I can’t afford them, and wondered what they would look like if I lived in them. Here’s a set of pictures with some new furniture designs, a lighting design and a custom kitchen. All done in 3ds Max, good excuse to get back into practice with that.
Dockers, the company synonymous with khakis, hired MKG to make a super-cool custom Airstream trailer to visit three cities and distribute excellent pants. As a modern, creative gentleman of the 21st century, I didn’t have to go far to find inspiration for this unique mobile pop-up.
I also art-directed a series of photos for social engagement on instagram during the tour.