It’s like running, only more interesting.
New Balance debuted their Spring 2014 product line at an all-day press event, styled as the New Balance Sports Lab, where shoes are put through fitness trials and tested for performance.
To promote a new reality TV show on USA Network, we recreated a summer camp set in the Today Show plaza at Rockefeller Center and staged an obstacle course challenge between contestants from the show and the Today anchors.
The Summer of Negroni
Campari, maker of one of the most delicious liquids on Earth, has historically been the life of the party at the annual Manhattan Cocktail Classic, with cool custom bars at the Gala, held in the New York Public Library, and their private Bartenders’ Bash party. MKG and I made this year one of the best yet, holding a reception for Davide Campari’s marriage to Lena Cavalieri at the awesome Gallow Green, on the rooftop of the McKittrick Hotel, as well as making a handsome custom bar for the Gala.
When I was an industrial design student at RIT, we never had a Senior Show or a capstone project, so I got a bunch of other students on board to make our own. And it was really great.
I also directed photos for the exhibition catalog.